ARC’TERYX: Built of Grit

The foundations of Manchester, like towns across England, are built from the same tough, sedimentary gritstone that climbers get to grips with in the nearby Peak District. It’s a material that speaks to resilience, craft, and connection to the landscape, the same values that underpin the Arc’teryx ethos.

Location: Manchester, UK
Deliverables: Insight, messaging and creative to cement the store launch across social, in-store and out of home.

Talent: Hamish McArthur, Professional Rock Climber

Production Company: TCO London
Director: Sam Lawson
Photographer: Sam Pratt
Managing Director: Simon Baker
Creative Director: Duncan Harrison
Creative Lead: Phil Young
Agency Creative Producer: Jack Woodcraft